FoodObservation: Elemental Coffee 'coffee in it purest form'

Down by Hudson in the Downtown Okc area there's a coffee place that roasts there own coffee beans. Immediately, as you walk in the store you can smell the beans being roasting in back. It's refreshing to know that you can find a coffee shop that takes pride in every bean which give you the extreme levels of freshness and good quality. You will fall in love with every sip. Stated by Elemental Coffee themselves "our commitment to embracing individuality and capturing characteristics at their most raw, unprocessed and genuine core." Roasting coffee transforms the chemical and physical properties green coffee beans to expand, and to change in color, taste, smell, and density. It consist of sorting, roasting, cooling and packing. It consist on the coffee's origin, variety, processng method to bring out the desired flavor of the coffee bean. This means determing the desired flavor, and it characteristic Elemental Coffee wants of the flavor, which is the natural flavor of the bean itself. Elemental Coffee use the combination of bean mass, smell, color, and sound to monitor the process. It is a must try!!